Are You – and Your Business – Sales Sufficient?

Before a person can help others, she must be self-sufficient. Before a business can help its clients, it must be sales-sufficient.

Like it or not, sales is the air in a business’ lungs. No sales means no customers, no revenues, no cash-flow, no income, no growth, no glory.

At Awayre, LLC, much of the work we do with our clients is at the “top-line” as that’s where a business has most leverage. At least theoretically, the amount of sales you can bring in has no upper limits. Cutting costs, on the other hand, can go only so far in making a business profitable.

That’s why, I have put together some non-traditional resources that would help a business bring in enough sales and remain sales sufficient, even when the business environment is not favorable.

The first resource below is a nice way to analyze where you may be going wrong in your approach to sales.

Unceremoniously, it’s called: Sales Problems (Click the link to read more)

Don’t underestimate the power of knowing your sales problems and their underlying causes. Once you know where your problems lie, the solutions are often a matter of common sense. The above resource helps you pinpoint what your sales problems are and offers corrections.

The second resource is: Sales Problems and Solutions

Here, you get to look at top seven sales problems that most businesses face and 7 sets of corresponding strategies to fix them, once and for all.

You may have been sold quite a bit on the idea of having a selling system in your business. I am quite familiar with the idea myself, as for 5 years I sold and taught a selling system. But hindsight is 20/20.

Today, as I look at the success I have had in helping my clients, I realize that my part in their success was not just to help develop a system but to transcend it. It’s like driving a car. You can’t be effective in driving a car as long as you are aware of the “system” you have for driving the car.

I have come to believe that a good business follows a system in selling. But a great business goes beyond a system and builds a sales culture based on awareness and mindfulness, not manipulation and obsessive maneuvering.

Here I present you this no-system way of selling: Selling Non-System

The final resource is a book. It’s called Jump Start Your Business Brain. If you did not listen to anything I have shared above and did just one thing, I would say buy this book and study it.

Mind you, the book is not perfect. Far from it. But it remains on my list of top five books to read for a business leader, especially those who own their own businesses.

Here is my review of the book: Jumpstart Your Business Brain

Once again, here are the resources I mentioned above:

Sales Problems: Analyze and correct 22 sales behaviors
Sales Problems and Solutions: 7 most recurring sales problems and solutions
Selling Non-System: How to sell without being a salesperson
Jumpstart Your Business Brain: A resource for building your brand and message

I hope these resources give you some ideas, tools and inspiration to make your business more sales sufficient.

It’s 2012: Are You Evolving Beyond Your Selling System?

A selling system, often referred to as a process or a method, has a purpose and can be very helpful in selling. Too often, however, what’s supposed to serve us and free us up takes over and holds us hostage. We become beholden to the selling system instead of it serving us. This is when it stops being a tool to make us effective at selling and becomes a burden that we must carry.

>> Sales Failure (How Selling Systems are Failing Salespeople)

Perhaps your selling system is something that you learned from a training program like Sandler Selling, Dale Carnegie, SPIN Selling, Brian Tracey, Solutions Selling, Strategic Selling or many of their derivatives. May be it is something you have developed over time on your own. Or may be it’s a combination of what you learned and what you developed yourself.

If you are like many sales professionals I know, you may have found yourself in a place where the System is sabotaging you instead of helping you. If that’s the case, I think there is an alternative that allows you to keep the best elements of your selling system but transcend those that don’t serve you any more.

How does the flow of water respond to a situation? With absolute perfection without losing its flow – it nature – and its playfulness. Can the same become true for your selling system? I invite you to take a look at an alternative to selling system – a Selling Non-System – that allows you flow with the unforeseen things that the prospect throws at you and respond appropriately without being beholden to a Selling System.

>> Sales Failure (How Selling Systems are Failing Salespeople)

Sales Problems and Solutions

As I speak to business business owners, they tell me that sales is still their number one issue. If you have sales problems, you are not alone.

We live in difficult times. Businesses today need fresh ideas for bringing in sales and revenues. That’s why, I have created an interactive article, called Sales Problems and Solutions, that lays out untraditional solutions to some of the most common sales problems.

Read Sales Problems and Solutions.

Wishing you a very happy success!