Book Review: Jumpstart Your Business Brain

I don’t know if you’ve heard, there is something wrong with the world economy lately. As I talk to business owners and executives, the most complaint I hear is that their sales are down and they have to sell at lower margins to keep them coming. In helping such businesses search for creative solutions to their sales problems, I just wrote a review of a book that I have been following, practicing and teaching for years. Let me tell you, there has never been a time when this book was more relevant than now.

But I need to be up-front. If you are looking for a quick-fix to sales issues, this book won’t help. However, if you are willing to take a strategic, big-picture view of your marketing and selling and can patiently build – and rebuild – your product suites in order to take your business to the next level, this book might be just what you are looking for.

Here’s an excerpt

“Instead of product development, Jumpstart Your Business Brain addresses Marketing Concept Development and naturally leads into areas of marketing, branding, strategy and business’ mission development, not to mention research and development as well as product reinvention. I have given away over a hundred copies of this book to my clients as gifts, urging them to read and digest the principles outlined in this book…”

Also,

“While a terrific read with great ideas, Jumpstart Your Business Brain is a theoretical model, an intellectual framework that remains just that until a business customizes it for its use. There are many challenges that present themselves as a business begins to implement the ideas presented in this book…”

Read the review here: Jumpstart Your Business Brain.

Wishing you a very happy success!

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Business Lessons from Presidential Elections

Who is the best candidate to beat President Obama in the 2012 elections: Rick Perry or Mitt Romney?

I know, it’s too early to speculate. However, I have created a way for us to pretend that we actually learn something about business when we follow presidential politics. So if you love politics and also love business, here is a place where you can connect the two.

Once there, you can say your piece in a debate, participate in polls, give some advice to the candidates or just simply lurk and take it all in.

Here is an excerpt:

“I don’t have a horse in the race. I am registered “unaffiliated” in the state of Maryland. (How boring? I know.) Do I have subconscious preferences and biases? Perhaps. Opinions? You will be reading them shortly! But in the end, this page is my sincere attempt to keep it neutral to all parties.

This page is not about issues, nor is it a debate on who is right and who is wrong. It looks at politics purely from the viewpoint of a strategic game. Win or lose. That’s it. Do I care about the issues? Yes. Do we talk about them here? Not really, except when they are a strategic part of winning the election.”

You can visit this interactive page here: Business Lessons from Presidential Elections.

(You can read and follow the links on this interactive page without being a member. To be able to participate in some of the interactive stuff, you will have to sign up for Squidoo, which is quick, easy and free. On a side note, it’s a terrific tool for you if you are passionate about something and want to tell the world about it.)

Wishing you a very happy success!