Book Review: Jumpstart Your Business Brain

I don’t know if you’ve heard, there is something wrong with the world economy lately. As I talk to business owners and executives, the most complaint I hear is that their sales are down and they have to sell at lower margins to keep them coming. In helping such businesses search for creative solutions to their sales problems, I just wrote a review of a book that I have been following, practicing and teaching for years. Let me tell you, there has never been a time when this book was more relevant than now.

But I need to be up-front. If you are looking for a quick-fix to sales issues, this book won’t help. However, if you are willing to take a strategic, big-picture view of your marketing and selling and can patiently build – and rebuild – your product suites in order to take your business to the next level, this book might be just what you are looking for.

Here’s an excerpt

“Instead of product development, Jumpstart Your Business Brain addresses Marketing Concept Development and naturally leads into areas of marketing, branding, strategy and business’ mission development, not to mention research and development as well as product reinvention. I have given away over a hundred copies of this book to my clients as gifts, urging them to read and digest the principles outlined in this book…”

Also,

“While a terrific read with great ideas, Jumpstart Your Business Brain is a theoretical model, an intellectual framework that remains just that until a business customizes it for its use. There are many challenges that present themselves as a business begins to implement the ideas presented in this book…”

Read the review here: Jumpstart Your Business Brain.

Wishing you a very happy success!

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