Authentic Business: Truth as a Strategy in Business-Building

It’s a common misconception. We often think that conveying sophistication and excitement in our sales and marketing is the best way to engage potential clients.

Not according to Doug Hall, the CEO of Eureka! Ranch. In his best-selling series of books, Mr. Hall often emphasizes that communicating with authenticity, sincerity and straight-talk is a better marketing strategy.

How often do you think about your sales and marketing message? What does your marketing message convey to the marketplace about your business? Would you rather be perceived as authentic and sincere or exciting and interesting?

>> Let me share a little story of my own (click to read): Authentic Business

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