Unique Selling Proposition: What Makes You Different?

Do you ever get potential clients who negotiate the price you ask for your products and services?

There are two main strategies to deal with price objections or price pressures: 1) Deal with them when they happen in the field during a sales meeting (corrective strategy) and 2) Prevent it from happening in the first place (preventive strategy) so that pricing is a non-issue from the get-go. They both have their place. However, I personally like the second strategy of preventing price objections from happening in the first place. In fact, I believe the best way to deal with price pressures is to psychologically prepare your prospective clients long before they contact you.

The key to the preventive strategy is the idea of being meaningfully different from your competition. In the following article, I present some strategies and ideas to help you figure out a meaningful difference between your offerings and your competitors’.

>> Read Here: Unique Selling Proposition: What Makes You Different?

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