The bad news today is that people see thousands upon thousands of marketing messages a day. The good news is that there is one thing that has not changed through the last decade of change: People are obsessed with one subject that occupies them almost full-time. That subject is “Me!”
That’s why, it’s important that businesses take the pains to communicate to their marketplace the one thing that their prospects are looking for: What’s In It For Me (WIIFM)?
As social media becomes an important force in marketing our businesses, it becomes even more important to pay attention to the basic principles of creating a compelling message.
A study done in the mid-1990’s by Eureka Ranch, a marketing communication firm, revealed that an average person in the United States is exposed to 3000 marketing and sales messages a day! But that was before facebook, twitter, pinterest and a hundred other social media platforms became mainstream.
How many messages do we get exposed to everyday today? It’s anybody’s guess, but it’s safe to assume that it’s at least a few thousand and possible many times more.
What does this mean to a mid- and small-size business trying to get its message out and get some attention in the noisy marketplace? It means that they need to be super-smart in communicating the right message, to the right audience to get their attention.
Creating a compelling Unique Selling Proposition (USP) is more important than ever in the post-social media marketplace. But It’s even more important to communicate the WIIFM component to the marketplace.
In the following article, I share some strategies and examples of a strong USP with a compelling WIIFM (What’s In It For Me?).