Unique Selling Proposition: What Business Are You In?

One of the most deceptive questions you can ask a Business President, especially for someone who has been in business for a long time, is: What Business are You In?

It’s one of the most puzzling paradoxes I have seen in my work with mid- and small-size businesses. The longer they have been in business, the more they think they know the answer and the more difficult it is for them to formulate a simple, coherent response. The result is that their businesses suffer with dissipated energies, scattered strategies and diffused efforts.

The fact is, the longer a business is around, the more important it is for its leaders to revisit this question, over and over again. The article I am sharing here is meant to help business people come in touch with an answer to this simple question.

>> Read it here: Unique Selling Proposition (What Business Are You In?)


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